"It's the Media, Stupid!"

http://www.consortiumnews.com/2005/010505.html

"...even when the Democrats can roughly match the Republicans in election fundraising – as occurred in 2004 with each side spending about $1 billion – the Republicans have a huge, built-in advantage because the conservative media reinforces their messages..."

http://www.consortiumnews.com/2005/010505.html